Dewesoft is a leading provider of data acquisition (DAQ) systems and solutions for test and measurement applications across various industries. Their versatile and robust DAQ hardware and software are designed to handle a wide range of signals and sensors, offering high precision and reliability. Dewesoft’s product portfolio includes portable, modular, and rugged DAQ systems, as well as specialized devices for power analysis, structural health monitoring, and more. Their award-winning DewesoftX software provides advanced data recording, analysis, and visualization capabilities, ensuring seamless integration and user-friendly operation.
Trusted by industry leaders such as NASA, Tesla, Volvo, Volkswagen, Mercedes, Rolls Royce, Apple, Ford, Blue Origin, and Boeing, Dewesoft has established a strong position in the market by focusing on innovation and quality. They serve industries such as automotive, aerospace, civil engineering, and energy, delivering solutions that set the standard for precision and reliability.
CLIENT: Dewesoft
YEAR: 2021 to 2024
In 2021, Dewesoft was enjoying steady growth, thanks largely to a strong presence in traditional sales channels like events and trade shows. Their established network and expertise in the IT market had built a solid foundation for success. With an outstanding team providing exceptional customer support, the company had earned a reputation for reliability and quality.
To accelerate their growth trajectory, the founders recognized the need to diversify their lead generation strategies. Digital marketing presented a significant untapped opportunity, but with limited experience in online channels, they sought guidance to identify the best approach for generating high-quality leads effectively.
Since I began working with Dewesoft in 2021, our partnership has grown into a dynamic and ongoing collaboration. Together, we’ve focused on creating impactful campaigns, refining existing ones, and introducing new initiatives to keep the momentum going. Beyond awareness efforts, we’re developing a comprehensive full-funnel approach to connect with potential leads at every stage of their journey. Some of the key projects I’m currently leading for Dewesoft include:
The success of the initial content and SEO campaigns led to a long-term collaboration, during which we built a scalable funnel. We discovered that LinkedIn advertising campaigns inviting the target audience to subscribe to webinars were the most effective for generating leads.
SUSTAINABLE FUNNEL that keeps generating MQLs and SQLs
600+ NEW LEADS GENERATED in one year
20+ TARGETING AND ADVERTISING EXPERIMENTS tested on LinkedIn
4x ORGANIC TRAFFIC driven by content and SEO
