Topdeck Travel is a tour operator offering group trips for young adults aged 18-39. They provide a range of itineraries across Europe, North America, Africa, and more, with options for different travel styles and budgets. Known for fostering authentic, social travel experiences, Topdeck connects like-minded travelers while providing flexible, enriching adventures.
CLIENT: Topdeck Travel
YEAR: 2017
Topdeck Travel needed support in creating content for a variety of channels, including social media (Instagram, Facebook, and Twitter), website, blog, brochures, ad copy, and media briefs for PR. The goal was to develop engaging and effective content across these platforms to strengthen their brand presence and reach a wider audience.
I consistently created and optimized content across various marketing channels to drive performance. This includes writing ad copy for multiple campaigns, SEO-optimizing website content, and crafting blog posts—one of which set a record for monthly clicks. I also developed engaging social media content for Instagram, Facebook, and Twitter, and created detailed brochures highlighting trip itineraries and product offerings. Here are some key activities I’ve managed:
By focusing on ad copy, SEO optimization, and social media content creation, we were able to drive significant growth in website traffic and engagement. The strategic approach to content and optimization not only boosted brand visibility but also helped the company connect with a broader audience, setting the stage for ongoing success.
22% INCREASE in overall WEBSITE TRAFFIC
Record high monthly traffic increase of over 10k clicks on a single blog post
35% IMPROVEMENT in social media ENGAGEMENT across Instagram, Facebook, and Twitter
15% INCREASE in INTERACTION with blog content
