I began working with A1 Digital to leverage their team’s expertise and position them as thought leaders in the industry. Together, we developed a comprehensive content strategy that included onboarding and supporting eight LinkedIn thought leaders from A1 Digital. These team members posted weekly, sharing valuable insights, industry trends, and expert opinions. This initiative significantly boosted A1 Digital’s visibility and established them as an authority in their field.

The awareness content we created included LinkedIn posts, SEO blogs, videos, and carousel posts. Collaborating closely with A1 Digital’s experts, I ensured the content resonated with their audience while driving prospects towards mid- and bottom-of-the-funnel content like banner ads and testimonials. This approach guided leads seamlessly through the buyer’s journey, combining demand generation tactics with strong storytelling to deliver measurable results.

Additionally, we launched a series of webinars featuring industry thought leaders. These webinars became a highly effective tool for building awareness and generating leads. To promote them, I developed targeted campaigns that attracted a relevant audience and supported the overall content strategy.

To ensure consistency, I created and managed a detailed content calendar. Each week, I produced fresh content, including case studies, blogs, videos, and thought leader posts, which were shared organically on LinkedIn and the website. I also repurposed these posts for LinkedIn paid advertising, targeting specific audiences to maximize reach.

Beyond demand generation, I introduced a demand capture strategy to identify and convert existing market demand. This involved setting up Google Ads campaigns using highly relevant search keywords. At the same time, I implemented HubSpot automation workflows and email nurture sequences to engage ICPs and move them through the sales funnel effectively.