A1 Slovenia is a leading provider of mobile, fixed-line, and broadband services in Slovenia. They offer a wide range of communication solutions, including high-speed internet, digital TV, and mobile services, to both individual and business customers. As part of the A1 Telekom Austria Group, they focus on delivering reliable and advanced technology to meet the needs of a connected and digital world.
CLIENT: A1 Slovenia
YEAR: 2022 to present
A1 needed additional help to increase brand awareness and stay top of mind with consumers. The solution was to implement top-of-the-funnel marketing strategies, including content creation, SEO, social media marketing, and digital ads, to boost visibility and engagement.
I worked with A1 on increasing brand awareness through a variety of tactics. I began by improving the website’s SEO, increasing domain authority through site speed optimization and adding relevant backlinks. I also added new content to the website and ensured it was optimized for SEO.
My focus then shifted to content creation for social media. I analyzed customer data, refined the user personas, and developed a comprehensive content calendar for all social media platforms, including Facebook, Instagram, YouTube, X, TikTok, and LinkedIn. I assisted in content creation and publishing across these channels.
I ran over 70 experiments over 12 months, testing social media and PPC ads to find the most effective copy and creatives for A1’s audience. We scaled successful experiments to achieve ambitious lead generation goals.
Key actions included:
By focusing on content creation, SEO optimization, and social media experimentation, we successfully increased A1’s brand awareness and engagement. The activities helped the company stay top of mind for consumers and fostered greater interaction across its digital channels. The experiments and content strategies created a lasting impact on A1’s online presence and provided a foundation for future campaigns.
40% GROWTH in social media engagement across all platforms
25% INCREASE in WEBSITE TRAFFIC from organic search
15% improvement in AUDIENCE INTERACTION with content
Scalable CONTENT STRATEGY for continued audience engagement
