Creative Dock is a corporate venture builder that partners with large companies across Europe and the MENA region to develop innovative products and services. Their end-to-end solutions encompass ideation, design, execution, and scaling, leveraging AI and strategic foresight to unlock new revenue streams for clients. By transforming untapped assets into scalable ventures, Creative Dock enables businesses to stay competitive in rapidly evolving markets.
CLIENT: Creative Dock
YEAR: 2020
Creative Dock had successfully launched Beyli, a startup offering invisible aligners, in Germany. The next step was to identify the best European market for expansion. This required extensive market research to gather insights into new target audiences and inform a strategic product launch. My role involved conducting in-depth market research, testing campaigns across selected markets, and developing strong campaign assets to support the expansion strategy.
I approached the Beyli project with a clear goal: to identify opportunities and challenges for market expansion across Europe while providing actionable insights for the product’s strategic launch. My work combined in-depth research, hands-on testing, and campaign development to ensure the product’s success. Here are the key activities I focused on:
Research and campaign testing uncovered the most promising European markets for Beyli’s expansion and delivered clear, actionable results. By identifying key customer behaviors and testing effective messaging, we developed a data-driven market entry strategy. Optimized campaigns successfully generated high-quality leads and valuable insights to guide future growth.
Successful campaign testing: Microsite testing and targeted ad campaigns identified the most responsive customer segments and channels for acquisition.
High-quality lead generation: Optimized campaigns generated over 450 qualified leads across selected European markets, with clear insights into customer preferences and behaviors.
Improved cost efficiency: Achieved an average cost per lead of €25, outperforming initial benchmarks.
Enhanced campaign performance: 30% increase in lead conversion rates throughout the campaign.
Actionable market insights: Research and interviews uncovered key pain points and purchasing drivers, enabling the development of tailored messaging that resonated with target audiences.
Support: I provided clear, actionable insights and campaign assets that enabled stakeholders to confidently plan Beyli’s strategic market entry and optimize future campaigns.
